Eye On The Prize

Analyzing and Setting Key Performance Indicators (KPI):

A Complete Course for Digital Marketers

Are you a digital marketer struggling to know, understand and measure different key performance indicators of your hustle, business, and offers? 

This course will help you understand the five fundamental phases of a customer’s journey partnered with the current trend in the digital marketing landscape. By understanding this, you can have a deeper understanding of various website and KPI concerns. 

It is fair to discuss that it is impossible to succeed in digital marketing without knowing important elements that will indicate your success. 

In the digital world, it’s essential to have enough online presence and this has made it impossible for brands to overlook digital marketing. And to achieve this online presence, you must understand the significance of analytics in digital marketing. This course will dive deeply into Social Media Analytics, will illustrate the opportunities available to digital marketers on how to deploy search analytics, degree of personalization in order to avoid working like broadcast mass media, tools available with the provision on particular details on analysis techniques, and comprehensive understanding of Google Analytics. 

To conclude this course, we will help you understand affiliate marketing and essential KPIs.